Paula Giraldo is a designer, art director, and creative problem solver living in NYC.
“Design is not for philosophy, it's for life.”
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” — Antoine de Saint-Exupery
“Design is intelligence made visible.” — Alina Wheeler
Design is a lifelong passion for me — and I cannot imagine any other career. I love the process of design, the challenge of creating visual solutions that push boundaries and excite a client, and the opportunities I’ve had to teach, mentor, and inspire emerging designers. As the designer Paul Rand said, “Design can be art. Design can be aesthetics. Design is so simple; that's why it is so complicated.”
Flexible, meticulous, and attentive to deadlines and budgets, I am a creative problem solver with extensive experience working as an art director and designer in strategic communications. I thrive in environments where a commitment to creativity and quality leads to memorable — and effective — results across print and digital platforms.