Paula Giraldo is a designer, art director, and creative problem solver living in NYC.

Skills Development

Creative Editorial Process Class
Skills Development
Class thought in Xalapa, Veracruz, México. Students explore from concept development to a final product working in conjunction with illustrations students to simulate real life experience situations.


Creative Editorial Process Class
Mentoring and Skills Development

In a workshop I led in Xalapa, Veracruz, México, I had design and illustration students collaborate on a project from concept development to final product, simulating a real-world work experience.


As a farewell gift, I designed and produced by hand a booklet for the students that included a description of the project; a guide to printing terms, types of folding, methods of binding, and standard paper and envelope sizes; a Fibonacci scale; and a complete scale of leading increments.


As a starting point for the project, student teams were given 8 popular children’s stories to choose from, so they could begin exploring and experimenting with design concepts inspired by familiar memories from childhood. I encouraged the students to think beyond the traditional conception of what a book is. Their innovative ideas are shown below.

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