NYIT Recruitment Materials
Brand Building and Recruitment
New York Institute of Technology needed print and digital recruitment materials that stood apart from traditional college marketing. I co-designed and art directed photography for a suite of posters that fold into pocket folders containing inserts promoting NYIT’s academic programs. The designs were adapted as animations on the university’s website and were echoed in a nationwide multi-platform advertising campaign that helped increase undergraduate enrollment by more than 20%.
The unfolded piece’s square shape and concentric square motif in neon colors reinforce the university’s identity system and the idea that it’s “hip to be square.” Inspired by digital culture and freed from a grid, the design reflects the university’s dynamic, tech-focused, forward-looking programs.
