New School Building Launch
Brand Building and Reputation
For the launch of the University Center, The New School’s most significant new construction since the 1930s, I developed a flexible visual identity system inspired by an iconic design detail, the building’s dramatic interweaving staircases overlooking Fifth Avenue and 14th Street. This identity system was implemented in invitations, programs, environmental graphics, the university website, social media, custom screen-printed wrapping paper, and branded merchandise for inaugural events.
