Paula Giraldo Creative
Paula Giraldo is a designer, art director, and creative problem solver living in NYC.
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Brand Reputation and Audience Building

Global Health Posters and Digital Signs
Brand Reputation and Audience Building
The discipline of international health has evolved significantly over the past 150 years, and along with it, great interest in solving and preventing the world’s biggest health problems. NYIT’s Center for Global Health is at the forefront of this effort. To support the organization’s series of lectures and special programs, I established a modular design which enables quick turnaround and flexibility with word count and use of images.

The diverse and important topics covered by the Center for Global Health — ranging from HIV/AIDS and gender equality to religious violence to climate change — are unified by an easily applied brand style.

 
 
 

NYIT Global Health Posters and Digital Signs
Brand Reputation and Audience Building

NYIT’s Center for Global Health is committed to raising awareness of the world’s biggest health programs and contributing to the solutions. To support the organization’s series of lectures and special programs, I established a modular design which enables quick turnaround and flexibility with word count and use of images.

Mar. 2018
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Flexibility was essential for these print and digital products, which often required quick production. But it was also important to engage the viewer and be adaptable depending on the topic. With that in mind, I developed the designs so that the background image could be a texture, an illustration, or an evocative image representing the subject matter.

 

Digital signs in the brand style are displayed around campus before each event, driving an audience and building awareness of the Center for Global Health and its important work.

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Art Direction: Diego Rios

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