Brand Building

Logan Nonfiction Program Logo Design
Brand Building

Part of the Carey Institute for Global Good, the Logan Nonfiction Program is dedicated to revealing inequality, illuminating untold truths, and investigating pressing issues of the day through long-form narrative. The organization sought a logo that would communicate these core values.

Logo Type Color Options

Logo Symbol

The lines of the logo invite the viewer to a place where support is found, where strength is given. They are a platform from which we enter into the experience offered by The Logan Nonfiction Program. The circle invites the observer to step inside a space for investigation, creation, and writing. It represents our planet and symbolizes perfection.

The shape of the text is organic and represents a sense of humanity. The logo was designed for flexibility in the use of color and has a contemporary look that reflects the organization’s forward-thinking mission.

The aesthetics of the identity system are inspired by the Logan Nonfiction Program’s commitment to sharing deeply reported, long-form nonfiction on a variety of media platforms to the widest possible audience.

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