Paula Giraldo is a designer, art director, and creative problem solver living in NYC.
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Events and Brand Reputation

Commencement Materials

Events and Brand Reputation
Celebratory piece that reinforce the concept “hip to be square”.


NYIT Commencement Materials
Events and Brand Reputation

Celebrating the achievements of NYIT graduates, these pieces reinforce the university’s brand concept — it’s “hip to be square.” Squares in different tones give the sensation of movement, translating a digital concept into print.


Typography was a key part of the design, allowing users to read comfortably in low light situations. Also important was establishing an easily scannable hierarchy of information and managing cost through the thoughtful application of two inks.


Art Direction: Diego Rios; Photography: Martin Seck