Paula Giraldo is a designer, art director, and creative problem solver living in NYC.

Noticiasya TV Set

Noticias Ya TV Set
The design achieves a three-dimensional effect with atmospheric perspective using size, interposition of the elements and shading techniques to make the sets look spacious and welcoming.


Noticiasya – Environmental Graphics Kit
Brand Reputation

I created flexible graphics for the set of Noticiasya, a premier Spanish language online news organization, featuring Emmy award-winning Entravision TV News journalists. The design achieves a three-dimensional effect through the interposition of the elements, while shading techniques give the sets a spacious, welcoming look.

Noticias_YA_Background_San_Diego small.jpg

The mood and atmosphere of the set can be changed simply by projecting lights of different colors on the translucent material.